Keywords, Match Types
Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach! Read More »
Keywords, Match Types
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach! Read More »
Keyword Research, Keywords
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic. Read More »
Excel, Keywords
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports. Read More »
Case Studies, Display
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK). Read More »
Keyword Research, Keywords
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities! Read More »
Advanced PPC Strategies, Keywords
Learn how to optimize your phrase and modified broad match keywords to best-fit themes. Read More »
Excel, How To
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target. Read More »
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