How To, Keywords
The 4 Common Keyword Mistakes
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well. Read More »
How To, Keywords
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well. Read More »
Bing Ads, How To
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion. Read More »
Excel, How To
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric? Read More »
Google Ads, Keyword Research
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. Read More »
How To, Keyword Research
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them. Read More »
Keyword Research, Keywords
Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process. Read More »
Display Network, Dynamic Remarketing
When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives. Read More »
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