Advanced PPC Strategies, Basic PPC Strategies
Advanced PPC Strategies, Basic PPC Strategies
Keyword Research, Keywords
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries. Read More »
Keyword Research, Keywords
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow. Read More »
Account Structure, Basic PPC Strategies
Advanced PPC Strategies, Bing
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google. Read More »
Account Settings, Case Studies
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero. Read More »
Account Structure, Advanced PPC Strategies
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. Read More »
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