Linked In, LinkedIn
New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases... Read More »
Linked In, LinkedIn
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases... Read More »
Audience Targeting, LinkedIn
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »
Linked In, LinkedIn
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type. Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
Facebook, Lead Gen
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales. Read More »
LinkedIn, Remarketing
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results. Read More »
Facebook, LinkedIn
A round-up of top updates to Facebook and LinkedIn advertising platforms in 2019. Read More »
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