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Audience Targeting, LinkedIn
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »
Linked In, LinkedIn
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type. Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
Facebook, Lead Gen
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales. Read More »
LinkedIn, Remarketing
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results. Read More »
Facebook, Industry News
A round-up of top updates to Facebook and LinkedIn advertising platforms in 2019. Read More »
LinkedIn, Social
If you are ready to start advertising on LinkedIn, then this is the video for you. In this new lesson on Hero Academy, Paid Social Account Manager, Bahador Jamshidi, breaks down everything you need to know to get started with LinkedIn ads and walks you... Read More »
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