Ad Extensions, Mobile
How To Setup The Newest AdWords Extension - Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. Read More »
Ad Extensions, Mobile
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. Read More »
Mobile, News
Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion. Read More »
Google Shopping, Mobile
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4. Read More »
Display, Display Network
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. Read More »
Account Structure, Mobile
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you. Read More »
Mobile, Multi-Channel Funnels
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business. Read More »
Bid/Budget Management, Mobile
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here. Read More »
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