Category: Negative Keywords

4 Negative Tactics To Save Money

We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many...

How to Keep Your Broad Match Keywords in Check

Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you some of the biggest...

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