Category: Negative Keywords

How to Keep Your Broad Match Keywords in Check

Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you some of the biggest...

Google Trends: Why You Can't Ignore The Wave Of Change Anymore

One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day investigating...

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