structure your account.  What works and what doesn't?

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Category: Negative Keywords

How To Tidy Up Your Negative Keywords

Negative keywords are an essential part to any PPC campaign.  Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.  

It Might Be Time To Revisit Your Account's Structure

For today's lesson, we're going to start at the very beginning: structure.  Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account.  What works and what doesn't?

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