Google Trends: Why You Can't Ignore The Wave Of Change Anymore
One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale...
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Category: Negative Keywords
How To Tidy Up Your Negative Keywords
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
It Might Be Time To Revisit Your Account's Structure
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?