Opinion
How are Your Best Practices Holding Up In 2019?
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top... Read More »
Opinion
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top... Read More »
Business of PPC, Opinion
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do... Read More »
Conversion Rate Optimization, Opinion
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset. Read More »
Interviews, Opinion
Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions. Read More »
Opinion, PPC Advice
Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts. Read More »
Opinion, PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing. Read More »
Opinion, PPC Hero
Looking for some advice about how to be a successful Account Manager? PPC Hero offers some unique advice about the mentality needed to succeed! Read More »
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