Client Relations, Intermediate PPC Strategies
Better Prepare For PPC Account Transitions
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same... Read More »
Client Relations, Intermediate PPC Strategies
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same... Read More »
Business of PPC, Our Position
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. Read More »
Business of PPC, Ecommerce PPC
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Read More »
Ecommerce PPC, Google Shopping
The process for online merchants to become Google Trusted Stores has become much easier. Read More »
PPC Opinion, PPC Strategy
Account managers are excited about growth opportunities for the new year, especially with Yahoo Stream Ads Read More »
How To Guides, PPC Hero
In many industries seasonality is a harsh truth— not something to be avoided, but rather something to be accounted for. Read More »
Client Relations, PPC Opinion
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you. Read More »
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