Interviews, PPC Interview
Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this... Read More »
Interviews, PPC Interview
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this... Read More »
Account Structure, Basic PPC Strategies
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons. Read More »
PPC Strategy
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry. Read More »
Keyword Research, Keywords
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow. Read More »
Basic PPC Strategies, Business of PPC
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program. Read More »
Advanced PPC Strategies, Bid/Budget Management
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading. Read More »
Basic PPC Strategies, Google Ads
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords. Read More »
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