How To, PPC Advice
The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals. Read More »
How To, PPC Advice
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals. Read More »
Analytics, Attribution Modeling
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Ecommerce PPC, Google Shopping
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative. Read More »
ABM, Ad Campaigns
Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective. Read More »
Analytics, Hero Conf
Get the skills you need to better understand marketing performance, uncover new insights, build custom reports & dashboards, maximize leads, revenue, & ROAS +more. Read More »
ABM, Ad Campaigns
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables. Read More »
ABM, Ad Campaigns
In this new lesson on Hero Academy, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads. Read More »
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