ABM, Ad Campaigns
The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical. Read More »
ABM, Ad Campaigns
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical. Read More »
Reporting / Conversion Tracking, Tools
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity. Read More »
How To, Reporting / Conversion Tracking
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to... Read More »
How To, PPC Advice
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC. Read More »
Competitive Analysis, Conversion Rate Optimization
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team. Read More »
Attribution Modeling, Bid/Budget Management
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best... Read More »
Basic PPC Strategies, Reporting / Conversion Tracking
Learn how to build insightful reports that drive action items for your PPC accounts. Read More »
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