Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.

We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.

One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.

Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.

Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.

Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.

Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.