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Ecommerce PPC, Search
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no.... Read More »
Google Ads, Opinion
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic. Read More »
Bing Ads, Mobile
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing. Read More »
Ecommerce PPC, Google Shopping
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Read More »
Conversion Rate Optimization, Landing Pages
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight. Read More »
Search
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should. Read More »
Bid/Budget Management, Google Ads
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency. Read More »
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