There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!
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New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Amazon DSP – Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
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Amazon New-to-Brand Metrics & What They Can Do For You
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
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How to Make Your Shopping Feeds PERFECT
Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.
The Perfect Email Remarketing Strategy for Ecommerce
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
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4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.
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How To Boost Post-Holiday Sales with Conversion Rate Optimization
Optimizing e-commerce websites can be a bit overwhelming, especially when struggling through post-holiday blues. Check out some examples of how to approach your e-commerce optimizations.
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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Spike Your Conversion Rates with Competitor Data
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
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A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
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