While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get...

Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more!

Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.

Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.

Facebook is testing mid-roll ads in select publisher’s videos in an effort to grow revenue from videos posted to the site.

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook...

Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.