It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.

URL tracking takes time to set up, but the rewards make it time well spent.

When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.

Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.

Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.