Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry — our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion.

In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.

You’ll learn:

  • The best ways to generate Facebook conversions for every stage of the sales funnel
  • Advanced strategies for optimizing audience targeting to drive revenue
  • Cross-channel strategies to drive higher ROI from Facebook, search, and display