PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
But paying attention to those details will always end up improving your account, no matter where you’re at in the spectrum. This week’s webinar will focus on those things that beginners tend to get right and veterans tend to forget, including:
- Taking a “constant” approach to competitor research
- Resetting the what, why, and how of advanced keyword building
- Looking at your bids and budgets as if you were setting up your account for the first time
This webinar occurs on Thursday, September 12 at 12:00 pm EDT.