Google Analytics Cookie Infographic

Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site.

Attachmedia has created an infographic that describes each of the parameters generated by the Analytics cookies. It’s a useful guide to understanding all the ingredients that go into a GA cookie.

Google Analytics Cookies
Infographic by Attachmedia

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.