Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends we can expect to emerge.
Now, its time for your input on the state of PPC in 2016 and what you expect to see in 2017. How do you feel about the current PPC market, what are the most effective channels for your business, and how will you change your budget in different ad channels in the next 12 months?
This industry update is being conducted by Hanapin Marketing, the PPC agency of experts behind PPC Hero and Hero Conf.
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All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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