Happy New Year from PPC Hero!
January 1, 2014
Here we are, once again, at a content marketer’s favorite time of year: The end of it! It’s a wonderful time that allows us to reflect, look ahead, and create surprisingly compelling listicles about things like “Our Best Posts of The Year” (as well as being mentioned in other people’s Best Posts of The Year).
In short: We love it. And we hope you do too.
And, as we often do on holidays like this, we have a new illustration of PPC Hero to show off. Some of you will remember that we gave you a bit of a behind-the-scenes look at how we create these cute illustrations in our post about this year’s PPC Hero holiday cards, and we figured this would be another good time to talk about the creative process behind these illustrations.
We come up with a very rough concept (PPC Hero celebrates New Year’s Eve, for example), and communicate the idea to our friends at Andy Toonz Studios. Then their master illustrators take the idea and run with it, creating a (again rough) draft as a simple sketch for us to review.
Of course, being creative-types, we go through a few rounds of revisions and back-and-forths before we come up with the finished product you’re used to seeing on this site. And we’re particularly proud of this Happy New Year’s illustration, so we included images of the drafts as well, so you can see the process from start to finish:
Hope you enjoy it! And now, on to the bonus content: New Year’s means it’s time again to set your goals for an exciting year ahead. Make accomplishing your PPC new year’s resolution a cinch with these great posts from the experts at PPC Hero:
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.