LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter.

If you are ready to start advertising on this platform, then this is the video for you. In this new lesson on Hero Academy, Paid Social Account Manager, Bahador Jamshidi, breaks down everything you need to know to get started with LinkedIn ads and walks you through step-by-step on how to set up a new campaign.

Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google, Facebook, and Microsoft ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.

Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all 25+ videos currently in the Academy and all the new ones added thereafter.