See how RIFF’s “sleeping giant” strategy can turn your Google Ads campaigns into revenue powerhouses.
At RIFF we created a strategy that has proven to increase revenue by 500% at the same ROAS, and we call this strategy ‘Sleeping Giants’. For the first time, we are happy to share how we did it.
The Problem: As managers we focus on testing, monitoring and valuing the top 100-200 keywords in an account, with little attention being paid to the others. Who has time to explore THEIR potential, and when these remaining keywords have limited data, where do you even start?
Solution: We created a process that identifies these keywords (based on a set of rules) and boosts them for conversions and revenue. In the specific case study we’ll share with you, this was so effective that it boosted an account revenue by 500%!
During the session we’ll take the audience on our scripting journey, why the strategy didn’t work with Google automation, our pathway to creating a script like this and our thoughts on automated bidding.
Delegates will leave this session with the exact formula we used, as well as step by step instructions on how they can build their own ‘Sleeping Giants’ process so they can skyrocket their accounts too.
RIFF works very closely with the founder and CEO of PPC Samurai, Shaun Bond, to create industry leading automations like ‘Sleeping Giants’; and so, while we believe this session would be of immense value to the delegates of HeroConf as is, if PPC Hero would find it pleasing, we believe it would further enhance the value of this presentation to delegates if we presented this case study and strategy in partnership with Shaun.