Change City: Austin | London

Agency Coaching

Who Attends?

On your choice of either 21 or 22 October, your Agency Coaching session will be an enlightening soundboard for CEOs, Presidents, Vice Presidents, Directors, and Executive Managers. To ensure we get your questions answered and to allow maximum interaction, you’ll sit in groups of 3-4 with Hanapin President, Jeff Allen to talk through agency growth challenges and concerns. Don’t delay in claiming your seat to one of the best ways to enhance two days of learning!

 

The small, group, peer-to-peer setting was great because we could engage with Jeff and ask questions about each other companies, best practices, vendors, etc.  When you are at your agency, it’s hard to devote time to continuing education and business strategy, so having an allocated time for these discussions while at the conference was invaluable.

– Mandy Lee, Media Manager @ Firmidable

 

What Will you Cover?

You can decide. Bring to us your biggest headaches or bottlenecks. Or if unsure where to begin, we’ll take you through 3 key focus areas, where once mastered, are guaranteed to launch your agency into success. These segments can include:

People

  • Recruiting
  • Need-to-offer
  • Application process
  • Training
  • Daily routines
  • Certifications
  • Retention
  • TINYpulse/1:1’s/coffees
  • Promotion path
  • Review process

Product

  • Client Retention Strategies
  • RARs
  • Internal Audits
  • Internal Reviews
  • Client Services
  • Client Services Manager/Monthly Call
  • Being Flexible with Agreements

Process

  • Organizational Structure
  • Production vs Account Manager roles
  • Seniors with added responsibility
  • How communication flows
  • Marketing
  • Channels
  • Content Types
  • Frequency
  • Manufactured Serendipity
  • Sales
  • Lead Gen team
  • Solutions Blueprints

You’ll be offered guidance from the leader of an industry-leading digital marketing agency who runs the world’s most popular PPC blog and conference. Not to mention his company has been voted “Best Place to Work” seven years running!

 

The Experience?

Alongside a limited number of attendees, your Agency Coaching session will be worked into your conference program. Choose a time slot within our breakout schedule and knock out your in-depth training without an extra day away from the office. Executive guidance and dialogue will spark effective new practices you can implement immediately. Join participants from all sessions for an exclusive Mastermind Lunch to continue the conversation and make connections that matter. Your session will be blended with training, networking and additional time for personalized Q&A.

 

What are the Long-Term Benefits?

We know how beneficial and rare personalized executive business advice can be. By taking advantage of the guiding principles you’ll learn from Agency Coaching, you can immediately help catapult your company’s growth initiatives. Our business pro, Jeff Allen, will also be in touch with coaching participants for a 30 minute follow-up coaching call afterward.

 

About Your Trainer

Jeff Allen | President, Hanapin Marketing

 

Jeff has over 15 years of experience in digital advertising. He started his career by leading the development of an email marketing platform that was acquired and then moved on to developing sales and marketing departments for several service-based start ups. Throughout that, he has always stayed heavily involved in PPC strategy and execution, because of the unique results and insights it generated. In 2011, he decided he wanted to be more focused on PPC; this led him to Hanapin.

 

Since coming to Hanapin, Jeff has:

  • Grown employees and revenue by 5x.
  • Improved employee retention from 80% to 95% over 3 years.
  • Led the team to be included in Inc 5000 for the past 5 consecutive years.
  • Doubled revenue in 3 years.
  • Created a system for predictable sales opportunity pipeline.

His role is to translate goals into strategies and plans, without removing the flexibility for people who are closest to the account to make the decisions needed for the best performance possible.  He also helps filter out the daily noise and keeps the company’s energy focused on activities that drive the best results for clients and the agency.