Agency Hero Workshop

Who Attends?

From 8:00 am – 1:30 pm on Wednesday, 24 October, Agency Hero Workshop will be a great learning tool for CEO’s, presidents, vice presidents, directors, and executive managers. To ensure we get your questions answered and to allow maximum interaction, we’re limiting the class to 10 participants. Don’t delay in claiming your seat to one of the best ways to wrap up two days of learning!

The small, group, peer-to-peer setting was great because we could engage with Jeff and ask questions about each other companies, best practices, vendors, etc.  When you are at your agency, it’s hard to devote time to continuing education and business strategy, so having an allocated time for these discussions while at the conference was invaluable.

– Mandy Lee, Media Manager @ Firmidable


What Will you Cover?

Your day will be packed with exclusive executive level insights, aimed to cover a variety of topics. These segments will include sessions:


  • Recruiting
  • Need-to-offer
  • Application process
  • Training
  • Daily routines
  • Certifications
  • Retention
  • TINYpulse/1:1’s/coffees
  • Promotion path
  • Review process


  • Client Retention Strategies
  • RARs
  • Internal Audits
  • Internal Reviews
  • Client Services
  • Client Services Manager/Monthly Call
  • Being Flexible with Agreements


  • Organizational Structure
  • Production vs Account Manager roles
  • Seniors with added responsibility
  • How communication flows
  • Marketing
  • Channels
  • Content Types
  • Frequency
  • Manufactured Serendipity
  • Sales
  • Lead Gen team
  • Solutions Blueprints

You’ll hear first hand accounts from the leader of an industry-leading digital marketing agency who runs the world’s most popular PPC blog and conference. Not to mention his company has been voted “Best Place to Work” three years running!


The Experience?

Alongside a limited number of attendees, you’ll begin your day with an exclusive sit down with Hanapin’s own President, Jeff Allen. In-depth training and dialogue will spark effective new practices you can implement immediately. The day will be blended with ample networking opportunities and additional time for personalized Q&A.


What are the Long-Term Benefits?

Though new to Hero Conf, we already know how beneficial and rare personalized executive business advice can be. By taking advantage of the guiding principles you’ll learn during the Agency Hero Workshop, you can immediately help catapult your company’s growth initiatives. Our business pros will also be in touch with workshop attendees for a 30 minute follow-up coaching call afterward. The extra half-day of personalized training will lead you to becoming the ultimate PPC Superhero.


About Your Trainer

Jeff Allen | President, Hanapin Marketing


Jeff has over 15 years of experience in digital advertising. He started his career by leading the development of an email marketing platform that was acquired and then moved on to developing sales and marketing departments for several service-based start ups. Throughout that, he has always stayed heavily involved in PPC strategy and execution, because of the unique results and insights it generated. In 2011, he decided he wanted to be more focused on PPC; this led him to Hanapin.


Since coming to Hanapin, Jeff has:

  • Grown employees and revenue by 5x.
  • Improved employee retention from 80% to 95% over 3 years.
  • Led the team to be included in Inc 5000 for the past 4 consecutive years.
  • Doubled revenue in 3 years.
  • Created a system for predictable sales opportunity pipeline.

His role is to translate goals into strategies and plans, without removing the flexibility for people who are closest to the account to make the decisions needed for the best performance possible.  He also helps filter out the daily noise and keeps the company’s energy focused on activities that drive the best results for clients and the agency.