Change City: Austin London

What To Expect

What does The World’s Largest All-PPC Event look like?


Hero Conf has always been different. And in Austin, we’re taking a step back to make sure we’re always putting our attendees first. We plan to do that in a number of ways, thanks to feedback from our past events.


You can expect:


  • A renewed focus on the most relevant, most actionable PPC content in the industry
  • Dedicated tracks, at every level of expertise, designed to help you better plan your conference days
  • The inclusion of even more of the issues currently facing advertisers, including paid social, mobile, attribution, voice search, AI, programmatic, and more!
  • A city-centric experience, designed to help you experience more than just a hotel ballroom
  • More focused, coordinated, and diverse networking opportunities made for PPCers new and returning
  • Brand new keynotes with more than just the typical content, specifically tailored for Hero Conf attendees



Our 41 brand-new sessions will allow you to dive deep into the content that’s most important to them. The schedule will be organized with 4 simultaneous tracks of content (bring your team to really dive deep into it all). Content will be divided into one of six pressing categories:


  • Paid Search
  • Advanced PPC
  • Paid Social, Mobile, and Programmatic
  • CRO & Ad Copy
  • Reporting, Analytics, and Attribution
  • Career and Agency Growth


Add to that the opportunity to network with more than 50 world-class experts, who aren’t just speakers, but practitioners in their own right and we think we’ve got the formula for a one-of-a-kind event experience that you just can’t miss.


Hero Conf Includes:


Top-Notch Content:

With 40 in-depth speaking sessions from 60 PPC experts, including 4 keynotes from industry luminaries and top platforms, you get the unparalleled opportunity to meet with the industry’s best and brightest. Don’t miss your chance to get a step ahead of the market–and a leg up on the competition–with all of the latest tactics, news and techniques.


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In-depth Workshops:

Our exclusive Account Hero, Agency Hero and Excel Hero Workshops, with Hanapin Marketing & industry experts, deliver immediate, personalized improvement to fit your needs. Hero Conf is the only conference that provides this level of account-specific, actionable information.


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Inspiring Experiences:

Your conference experience doesn’t have to be stale or boring. It doesn’t need to include boxed-lunches or run-of-the-mill after-hours events. And it surely doesn’t need to be bogged down with content that isn’t relevant to your role. Find out how Hero Conf is breaking the mold of the traditional digital event.


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