Change City: Austin London

Programmatic Workshop

Hero Conf’s Programmatic Workshop is aimed to help you answer questions and provide you with the tools to get there.


Workshop Agenda

April 12, 2023
(more information coming soon!)


About Your Workshop Lead


Anjlee Majumudar
VP Programmatic North America

12+ years of AdTech experience across start-up and enterprise organizations such as Spotify, Amazon, AOL, Viant, etc. Versatile programmatic marketer on both client and agency sides, directing and managing programs across US markets in managed service and self-service relationships.


My focus is on building strong relationships with internal stakeholders and external clients and partners by keeping digital transformation and programmatic excellence at the forefront of every conversation. I work closely with cross-functional teams to align organizational needs and marketing techniques to build and execute a future-proof programmatic product.