Ciera is the Paid Media Technologist for Nebo, a human-centered agency based in Atlanta. She graduated from Georgia Tech with a BSBA in Marketing and joined Nebo’s award-winning paid media team in 2016. As the team’s only Paid Media Technologist, Ciera is responsible for developing, onboarding and maintaining new AdTech tools to optimize accounts across all advertising platforms. She creates resources to innovate campaigns through Google Ads and Bing Ads scripts, Salesforce DMP, IBM Watson and other API development projects.