Eric Farmer

Eric is from Colorado, but now resides in Pleasant Grove, Utah with his wife and four kids. Eric is the CEO at Wallaroo Media, a creative ad agency in Provo, Utah that loves to help scale DTC brands through paid media and creative. Eric has been doing PPC since 2008 after graduating with his Bachelor’s in Advertising. The thing Eric loves most about marketing is the psychology behind why consumers buy what they do. When not at his day job, Eric enjoys mountain biking, weightlifting, hanging with his fam, and the occasional game of pickleball.