Karen Hopper

A data nerd with deep hands-on digital marketing experience, Karen is the Associate Director of Performance Strategy at Razorfish. She brings a data-driven perspective to everything she does, from testing to creative, email to social media, advertising to websites to text messages. A Jill of all Trades, she spends her days helping clients understand their data, A/B testing just about everything, and using insights to inform creative that gets people to take action. You may have seen Karen on stage at MozCon, Inbound, SeerFest, Content Marketing World, and right here at Hero Conf.