Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within over 30,000 Google, Bing, and Facebook ad accounts. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world and his work has also been featured on outlets such as The Washington Post, MSNBC, BBC and CNN. Mark was recently named the most influential PPC expert of 2019 by both PPC Hero and Microsoft.