Navah Hopkins is part of WordStream’s Customer Success and Thought Leadership teams. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, turning PPC into scalable parts of their organizations. When she’s not working with clients, she shares lessons learned through international conferences and local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.