What does it take for a brand to be visible online? Ask Shonna Morse, associate director of search marketing at Empower, MediaPost’s 2016 Media Agency of the Year. Shonna has been instrumental in helping clients build and maintain online visibility, and currently spearheads the search efforts for one of Empower’s biggest clients, Fifth Third Bank. Shonna has over four years of SEO and paid search experience, a BA in Marketing and an MBA in Management, Innovation and Change. With the precision of an engineer, and an affinity for Google Scripts, she’s always finding new ways to drive performance and increase efficiencies in her accounts.