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Assistant Director of Marketing

  • The University of Chicago
  • Chicago, IL
  • Onsite Only
  • Full-Time

Posted 49 days ago

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Responsibilities

1) Assistant Director of Marketing plays an essential role in the marketing department and is primarily responsible for implementing a range of marketing communications strategies to achieve key performance indicators for a portfolio of academic programs

2) Demonstrates a high level of attention to detail, strong follow through, approach marketing strategies holistically, and demonstrates excellent communication skills.

3) Oversee implementation of marketing strategies and tactics to attract prospective students for a portfolio of academic programs with the goal of generating inquiries and converting them into applicants

4) Own the day-to-day relationships with the academic program and enrollment management teams in fulfilling marketing requests in a timely manner and proactively communicating marketing updates

5) Work in close collaboration with the marketing analyst, other analytics teams, and social media team in communicating campaign performance reports and adjusting tactics accordingly 

6) Work in close collaboration with the creative team in developing and implementing digital and traditional marketing communications campaigns

7) Develop eye-catching advertising copy to generate leads and utilize A/B testing tools to validate campaign effectiveness

8) Help coordinate content creation with the intent to position the programs as thought leaders in respective industries and develop tactics to distribute the content via appropriate advertising channels

9) Help manage relationships with third-party vendors, communicate the marketing strategies established for each program, discuss tactical execution, and provide feedback

10) Manage information flow between marketing and enrollment management for event creation and communication, and prospect leads


Competencies

1) High level of attention to detail

2) Strong follow through

3) Strong verbal and writing skills

4) Excellent organizational skills

5) Multi-task and handle multiple priorities and constituents simultaneously

6) Remain composed under pressure when handling challenging or unexpected situations

7) Deliver high quality results in a dynamic environment and to actively anticipate and plan for future needs

8) Professional demeanor, including tact, discretion, and a customer service-oriented approach to the job

9) Learn new marketing and project management tools

10) Advertising agency and/or higher education marketing experience


Preferred Qualifications

Education

1) Bachelor’s degree in Communications, Advertising, Marketing, Business Administration, or related field

Experience

1) Minimum of 5 years related experience

2) Advertising agency and/or higher education marketing experience

About the company

The University of Chicago is an urban research university that has driven new ways of thinking since 1890. Our commitment to free and open inquiry draws inspired scholars to our global campuses, where ideas are born that challenge and change the world. We empower individuals to challenge conventional thinking in pursuit of original ideas. Students in the College develop critical, analytic, and writing skills in our rigorous, interdisciplinary core curriculum. Through graduate programs, students test their ideas with UChicago scholars, and become the next generation of leaders in academia, industry, nonprofits, and government. To learn more about the university click here http://www.uchicago.edu/

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