B2B Marketing Manager

  • Clearlink
  • Salt Lake City, UT
  • Onsite Only
  • Full-Time

Posted 35 days ago

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Clearlink is looking for an Online Marketing Manager to manage cross-functional teams to efficiently execute day-to-day brand objectives in line with business goals. You will be expected to help grow the business through optimization of current tactics, as well as testing and developing new channels.

At Clearlink, the core of our business relies on creating and maintaining valuable relationships, and as an Online Marketing Manager, you should connect with employees and help contribute to a fun, positive work environment that facilitates creative ideas and inspires employees to meet aggressive goals. We’re excited to find someone to help make their team even more data-driven, efficient, and agile.

Responsibilities:

  • Review, analyze, and report on core business KPIs, including:
  • Qualified visits from channels
  • Qualified calls from visits
  • Site revenue
  • Call-thru rates
  • Opportunity percentage
  • Channel CPAs
  • Actual vs. forecasted opportunities

Marketing Strategy:

  • Forecast Queue Opportunities for brand stakeholders and workforce management monthly
  • Report monthly on actual performance vs. budget.
  • Provide formal weekly and monthly report to Marketing Director providing transparency on performance, projects, strategy, and goals
  • Develop and deliver insightful presentations and strategies to sales and executive leadership where appropriate
  • Develop and implement a marketing roadmap for respective business units that includes channel mix, projects or campaigns, budget recommendations and overall priorities

Execution:

  • Supervise content strategist, SEO strategist, community manager, outreach specialist, and other team members with a focus on execution and career growth & development
  • Build and develop a marketing team which is competent, knowledgeable, engaged and efficient; assist in making staffing and hiring decisions
  • Manage day-to-day personnel issues within team
  • Improve throughput of the marketing team. Own the team’s ability to hit deadlines
  • Implement and execute the team’s monthly and annual strategic plans through prioritization and creative review
  • Assist the business unit in meeting its objectives, living the values and culture, and practicing company policies
  • Work with PPC, SEO, Print, Affiliate, New Channels, Research & Testing,
  • Creative, Development, etc. to complete projects that accomplish strategic goals
  • Leverage PM, compliance, and analysts to shepherd projects through the production process and to ensure that deadlines are met
  • Raise any roadblocks or concerns in a timely manner with appropriate team members when support services are not meeting expectations

Initiative:

  • Own active assignments
  • Be proactive
  • Think “what if”
  • Remember the details
  • Anticipate needs
  • Deliver comprehensively
  • Think “who needs to know?”

Attitude:

  • Never Stand Still – Remove roadblocks and help the team implement innovative ideas
  • Speak Human – Build authentic relationships on the team and across departments. Request and accept feedback to improve work quality and skills
  • Defy the Norm – Find new ways to drive profit. Drive new channels, tests, tools, and content. Stretch to accomplish the hard things that have never been done
  • Enjoy the Ride – Be optimistic and enthusiastic about new projects.
  • Encourage fellow CLEARLINKers to grow personally and professionally


About the company

About Clearlink: Clearlink’s team of 1,700+ employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. Clearlink has been recognized as a great place to work with awards such as Utah Business Magazine’s Fast 50, Inc. Magazine’s 500/5000 List, Salt Lake Tribune Top Workplaces, Utah Chapter of the American Marketing Association – Internal Campaign, and many more. We are proud to offer our employees: Up to 100% healthcare for your entire family Over two weeks paid time off Paid ski days, wellness activities, and team outings Fully-stocked break room and gourmet coffee Award-winning wellness program with free health coaching All-expense paid vacations for top employees

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