Digital Advertising Analyst

  • Search Influence
  • New Orleans, LA
  • Onsite Only
  • Full-Time

Posted 10 days ago

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The Digital Advertising Analyst directly manages and supports digital advertising campaigns, and leverages their knowledge to own and improve processes, while training other members of the team. The Digital Advertising Analyst coordinates with other team members to devise and implement campaign strategies that align with client marketing goals and internal targets.


Essential Duties and Responsibilities:

  • Responsible for managing and improving a portfolio of client accounts independently by analyzing performance data and optimizing campaigns for better performance
  • Account ownership includes:
  • Collaborate with Account Management team to fully understand client goals for each campaign, and support the Account Management team by attending client phone calls
  • Conduct demographic, keyword and other research related to campaign set up
  • Write ad copy
  • Set up online advertising campaigns
  • Monitor and manage online advertising budgets and develop budget recommendations
  • Report on campaign performance and progress to the Digital Advertising Manager and the Account Management team
  • Complete Quality Assurance (QA) reviews of other Online Ads team members work on the Facebook and Google Advertising platforms
  • Knowledge of advertising platforms and ability to optimize and analyze campaigns without oversight from the Digital Advertising Manager for the following:
  • Facebook Fan Building
  • Facebook Post Promotion
  • LinkedIn Display
  • LinkedIn Sponsored Updates
  • Twitter Post Promotion
  • Twitter Account Promotion
  • Google Paid Search
  • Bing Paid Search
  • Gather data and complete online advertising reports
  • Obtain and maintain relevant certifications
  • Google AdWords Fundamentals
  • Google AdWords Search
  • Bing Search
  • Google AdWords Display Advertising
  • Google AdWords Video Advertising
  • Google AdWords Mobile Advertising
  • Google Analytics
  • Other certifications as identified
  • Basic level of conversion tracking within each advertising platform and internal tracking platforms
  • Utilize Google Analytics to report on campaign performance and segment traffic for campaign optimization
  • Act as a resource for new and existing team members
  • Own a task process and corresponding training
  • Act as a designated trainer and peer leader/expert
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team
  • Basic level of conversion tracking within each advertising platform and internal tracking platforms
  • Utilize Google Analytics to report on campaign performance and segment traffic for campaign optimization
  • Non-Essential Duties and Responsibilities:
  • Responds to special projects as requested by either the Digital Advertising Manager, Director of Operations, Senior Management or Clients.


Minimum Job Qualifications:

  • Minimum 1 year of managing online advertising campaigns
  • High level of ownership, accountability and initiative
  • High level of attention to detail
  • Strong analytical and problem-solving skills
  • Skilled in MS Office, particularly Excel or Google Sheets
  • Impeccable time management
  • Efficient organizational and follow-through skills
  • Excellent communication and interpersonal skills, verbal and written
  • Agile personality
  • Adapt quickly to process changes
  • Positive “can do” attitude


Desired Qualifications:

  • Bachelor’s degree in Business, Marketing, Communications
  • Prior experience in the area of online advertising, including an internship, part-time employment or related projects
  • You are Google AdWords and Bing Ads certified
  • Highly proficient working on Mac computers and in Google docs, Google calendar


About the company

Search Influence is a full-service digital marketing agency and works with well-regarded brands, institutions, and organizations nationwide. Our teams are frequently called upon to speak at national, online marketing and industry conferences and, we are regular contributors to Search Engine Land, Marketing Land, and other well-regarded industry publications. Search Influence is also a 2011 Inc. 500 selectee, listed on the Inc. 5000 for the past six years. Because of our quality and scale of advertising with Google, we were recognized as a Google Premier Partner in 2016. Current and past local clients of note include Audubon Nature Institute, New Orleans Tourism Marketing Corporation, Center for Restorative Breast Surgery, Tulane School of Professional Advancement, and The National World War II Museum.

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