Digital Advertising Coordinator

  • Search Influence
  • New Orleans, LA
  • Onsite Only
  • Full-Time

Posted 10 days ago

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The Digital Advertising Coordinator provides daily support for client campaigns, including research, set up, regular maintenance, and analysis. The Digital Advertising Coordinator coordinates with other team members to implement campaign strategies that align with client marketing goals and internal targets.


Essential Duties and Responsibilities:

  • Conduct demographic, keyword and other research related to campaign set up
  • Write ad copy
  • Set up online advertising campaigns
  • Analyze performance data and optimize campaigns for better performance
  • Monitor and manage online advertising budgets and develop budget recommendations
  • Understand advertising platforms and how to implement tactics in order to optimize and analyze campaigns without oversight from the Digital Advertising Manager for the following:
  • Facebook Fan building
  • Facebook Post Promotion
  • LinkedIn Display
  • LinkedIn Sponsored Updates
  • Ability to implement tactics identified by other team members for the following:
  • Google Paid Search
  • Bing Paid Search
  • Complete Quality Assurance (QA) reviews of other Online Ads team members work on the Facebook Advertising platform
  • Gather data and complete online advertising reports
  • Collaborate with Account Management team to fully understand client goals for each campaign
  • Obtain and maintain relevant certifications (Bing Search, Google AdWords Search, etc)
  • Report on campaign performance and progress to the Digital Advertising Manager and the Account Management team


Non-Essential Duties and Responsibilities:

  • Responds to special projects as requested by either the Digital Advertising Manager, Director of Operations, Senior Management or Clients.


Minimum Job Qualifications:

  • Relevant experience in communications or marketing
  • High level of attention to detail
  • Strong analytical and problem-solving skills
  • Skilled in MS Office, particularly Excel or Google Sheets
  • Efficient organizational and follow-through skills
  • Impeccable time management


Desired Qualifications:

  • Bachelor’s degree in Business, Marketing, Communications
  • Prior experience in the area of online advertising, including an internship, part-time employment or related projects
  • Highly proficient working on Mac computers and in Google docs, Google calendar


About the company

Search Influence is a full-service digital marketing agency and works with well-regarded brands, institutions, and organizations nationwide. Our teams are frequently called upon to speak at national, online marketing and industry conferences and, we are regular contributors to Search Engine Land, Marketing Land, and other well-regarded industry publications. Search Influence is also a 2011 Inc. 500 selectee, listed on the Inc. 5000 for the past six years. Because of our quality and scale of advertising with Google, we were recognized as a Google Premier Partner in 2016. Current and past local clients of note include Audubon Nature Institute, New Orleans Tourism Marketing Corporation, Center for Restorative Breast Surgery, Tulane School of Professional Advancement, and The National World War II Museum.

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