Google Ads Campaign Architect

  • Xtropy
  • Jackson, WY
  • Remote Only
  • Freelance

Posted 36 days ago

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As a campaign architect, you will be solely responsible for the research, design, and build-out of all client and agency client campaigns. This will include nearly all Google Ads tactics such as TrueView, Google Display, Discovery, Shopping, App Install, etc. As such, we need the best of the best. You will need to have deep experience in designing and building campaigns over numerous verticals and industries, and all campaign types (awareness, performance, etc.). Once campaigns are built and launched, they’ll be turned over to our campaign management team that will work to optimize them for long-term success.


As a remote position, strong performers in this role will be:

  • Self-starters
  • Independent thinkers
  • Empathetic and patient
  • Capable of repetitive tasks
  • Can see and understand the bigger picture, for our clients and their target audiences


Responsibilities

Utilize your talents and lean on your experience with Google Ads campaign builds

  • Attend campaign briefing calls/meetings to learn more about the campaign goals and target audiences.
  • Read and digest campaign briefs to better understand the campaign objectives.
  • Research (keywords, placements, et al) the campaign elements and targets to ensure campaign success.
  • Write stellar, error-free ad copy that will compel the target audience to take action.
  • Understand the nuances of various Google Ads campaigns, settings, and bid strategies to be able to confidently launch a campaign that will have a reasonable chance of being successful.
  • Be an expert at Google Ads Editor, Excel/Google Sheets, and keyword research.
  • Stay current on all settings and configurations within Google Ads.
  • Be proficient at campaign launch checklist management.

Qualifications

  • Be a pleasant human
  • 4+ years of relevant work experience involving Google Ads campaign builds
  • Advanced familiarity with Google Ads and digital marketing is a must
  • Excellent written and verbal communication skills
  • Demonstrated ability to understand complex problems and address them with Google Ads
  • Knowledge of business processes and organizational structures

We estimate the position requires 10-30 hours per month. The compensation will be DOE.



About the company

As a campaign architect, you will be solely responsible for the research, design, and build-out of all client and agency client campaigns. This will include nearly all Google Ads tactics such as TrueView, Google Display, Discovery, Shopping, App Install, etc. As such, we need the best of the best. You will need to have deep experience in designing and building campaigns over numerous verticals and industries, and all campaign types (awareness, performance, etc.). Once campaigns are built and launched, they’ll be turned over to our campaign management team that will work to optimize them for long-term success. As a remote position, strong performers in this role will be: Self-starters Independent thinkers Empathetic and patient Capable of repetitive tasks Can see and understand the bigger picture, for our clients and their target audiences Responsibilities 1. Utilize your talents and lean on your experience with Google Ads campaign builds 2. Attend campaign briefing calls/meetings to learn more about the campaign goals and target audiences. 3. Read and digest campaign briefs to better understand the campaign objectives. 4. Research (keywords, placements, et al) the campaign elements and targets to ensure campaign success. 5. Write stellar, error-free ad copy that will compel the target audience to take action. 6. Understand the nuances of various Google Ads campaigns, settings, and bid strategies to be able to confidently launch a campaign that will have a reasonable chance of being successful. 7. Be an expert at Google Ads Editor, Excel/Google Sheets, and keyword research. 8. Stay current on all settings and configurations within Google Ads. 9. Be proficient at campaign launch checklist management. Qualifications - Be a pleasant human - 4+ years of relevant work experience involving Google Ads campaign builds - Advanced familiarity with Google Ads and digital marketing is a must - Excellent written and verbal communication skills - Demonstrated ability to understand complex problems and address them with Google Ads - Knowledge of business processes and organizational structures We estimate the position requires 10-30 hours per month. The compensation will be DOE.

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