Lead Paid Search Analyst

  • ArcBest
  • Fort Smith, AR
  • Onsite Only
  • Full-Time

Posted 7 days ago


Currently, we are looking for a Lead Paid Search Analyst to join the ArcBest team. As a member, you will lead and manage all paid search marketing campaigns for Google AdWords, and Bing Ads, as well as oversee PPC initiatives with 3rd Party Vendors.

Your contribution may include:

  • Provide guidance and training for the Paid Search Analyst and PPC Coordinator positions.
  • Plan and implement paid search campaigns.
  • Track, analyze, and evaluate paid search strategies.
  • Report on paid search metrics.
  • Track Google AdWords analytics.
  • Communicate progress with the marketing team.
  • Optimize marketing spend on paid search.
  • Track and analyze growth against revenue. 
  • Manage conversion optimization.
  • Provide research and updates on the details and intricacies of search engine.
  • Oversee creative copies for test ads and landing pages and determine which to test.
  • Set-up ad group and landing page testing initiatives.
  • Monitor and report on ad group and landing page testing against lead and revenue generation.
  • Manage keyword bid-management.
  • Stay well versed in The Companies’ values system and communicate these effectively.
  • Identify system improvement needs and works to implement them. 
  • Collaborate with other personnel, both within and external to the department, to ensure designated projects are completed.
  • Work with department leadership to implement improvements.
  • Utilize discretion on all activities.
  • Other duties and projects, as assigned.

As a Lead Paid Search Analyst, you will be a member of the ArcBest Customer Experience team in Fort Smith, AR. Your hours will be Monday through Friday, 8:00am to 5:00pm, with irregular hours that may occur depending on work load.

Ready to apply? Before doing so, please make sure you meet the minimum requirements:

  • Bachelor’s degree in marketing or other relevant field, preferred.  Experience will be considered in lieu of formal education.
  • Prior experience with data analysis. 
  • Experience in team environment, self-learning, and jobs requiring attention to details, preferred.
  • Competent working with computer programs like Microsoft Office Suite.  Expertise in learning how to use new software.

About the company

ArcBest is a logistics company with creative problem solvers who deliver integrated solutions for complex supply chain challenges.


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