Performance Marketing Manager

  • Chegg
  • San Francisco, CA
  • Onsite Only
  • Full-Time

Posted 29 days ago

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Role: Performance Marketing Manager (Paid Search)

Chegg is looking for a creative, results-oriented and hands on Performance Marketing Manager with exceptional strategic and analytical skills to join our growing team. The right person for the role can execute as an individual performance marketing manager, as well as coordinate with and leverage team members across functional groups. Our business is expanding, so this is a high-leverage and high-visibility role within Chegg.

Responsibilities:

  • Lead our paid search planning, strategic approach, and point of view across business units.
  • Execute campaign builds and campaign management best practices and processes. Follow appropriate setup, QA, and optimization schedules to achieve business KPIs. Maintain campaign budgets and monitor delivery and pacing.
  • Stay in touch with current industry trends, new tools and industry best practices. Manage relationships with media partners to ensure we are taking advantage of new opportunities.
  • Work with the analytics team generate analysis, insights and compelling recommendations and present them effectively to the marketing team.
  • Set realistic expectations for deliverables and make every effort to meet them with quality work
  • Collaborate with other cross-channel experts on client goals and integrated campaigns

Requirements:

  • 6+ years of digital advertising experience in paid search
  • Four year degree. Degree in economics, finance, business, mathematics, computer science, or related preferred
  • Experience planning and optimizing paid search campaigns and delivering business goals
  • Thorough understanding of acquisition marketing and latest Paid Search trends.
  • Preferred: Experience with search management platforms such as Adobe Search Manager, Doubleclick for Search, Marin, or Kenshoo.
  • Proven budget management skills with excellent attention to detail.
  • Analytical ability to understand, manipulate, and derive insights from data.
  • Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere

About Chegg:

As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, CA with offices in San Francisco, New York, Portland, India, Israel, Berlin, and Ukraine. Chegg Student Hub Services Includes; Chegg Study, Tutoring, Writing Tools, Math Help, Test Prep, Careers Search, Internship Admissions, and College Admissions.  

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For More Information: https://jobs.chegg.com/

Chegg is an equal opportunity employer

About the company

As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, CA with offices in San Francisco, New York, Portland, India, Israel, Berlin, and Ukraine. Chegg Student Hub Services Includes; Chegg Study, Tutoring, Writing Tools, Math Help, Test Prep, Careers Search, Internship Admissions, and College Admissions.

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