Search Engine Marketing Campaign Manager

  • VONT
  • Westbrook, ME
  • Onsite Only
  • Full-Time

Posted 13 days ago

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VONT, a performance digital marketing agency, is seeking an experienced Search Engine Marketing Campaign Manager. The position will be located in our offices on the banks of the Presumpscot River in downtown Westbrook, Maine. You’ll join our innovative, highly collaborative team and manage paid search and other types of digital advertising campaigns across a broad spectrum of industries including higher education, healthcare, consumer goods, financial services, and more.


The SEM Campaign Manager will be responsible for developing, deploying, and optimizing paid search campaigns in Google Ads and Bing Ads for multiple clients. The position will be responsible for understanding client goals and objectives and must be able to analyze and clearly explain campaign performance and improvement recommendations. The ideal candidate will have a passion for staying on the cutting edge of evolving search engine marketing and digital advertising tactics.


In addition to paid search campaigns, the position will have the opportunity to manage social media, display, and video campaigns on platforms including, but not limited to, Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and self-service programmatic platforms.


Primary Responsibilities:

Develop, deploy, and optimize search engine marketing, social media, display, and video campaigns in support of client marketing goals including:

  • Identifying the best digital channels and targeting techniques to reach a target audience
  • Budget allocation and management
  • Keyword research, selection, testing, and optimization
  • Ad copy creation, testing, and optimization
  • Testing of landing pages and recommending improvements
  • Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth
  • Reporting and analysis of campaign performance for internal and client use
  • Responding to day-to-day client requests and questions


Desired Skills & Experience:

  • 1+ years full-time Paid Search/SEM campaign management experience
  • Ability to seek out and implement the latest digital marketing tactics
  • Extensive experience using Google Ads (certification preferred)
  • Paid social media campaign management experience (primarily Facebook, Instagram, LinkedIn)
  • Experience using Google Analytics
  • Experience in client campaign strategy creation, communication, management, and proactive account performance troubleshooting
  • Experience designing digital campaigns within the scope of a client’s overall marketing plan, goals, and budget
  • Strong analytical skills and experience with data analysis
  • High proficiency with Microsoft Excel
  • Excellent verbal and written communication skills
  • Ability to work independently and as a member of a client team
  • Ability to multi-task, meet deadlines, and manage priorities
  • Positive attitude, driven, and an energetic team player

 

Requirements:

  • Bachelor’s Degree in Business, Marketing, Advertising, Communications or related field
  • 1+ years full-time Paid Search/SEM campaign management experience
  • Interested candidates must submit a cover letter and resume.


About the company

VONT is a best in class digital marketing firm offering proven strategies and tactics custom designed to make your website perform. Our focus is converting traffic into customers using best in breed technology and the latest best practices in online marketing. We tailor our services to fit specific marketing and brand objectives and deliver highly qualified, highly relevant customer traffic to each website we promote. We track increases in traffic, calculate your return on investment (ROI), and analyze website activity, determining where visitors came from and which combinations of marketing tactics were most effective. We continually improve your website's performance based on these metrics. Most importantly, we help you know what works in order to achieve an unparalleled return on your Internet marketing investment.

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