SEM / PPC Analyst

  • Go Fish Digital
  • Raleigh, NC
  • Onsite Only
  • Full-Time

Posted 15 days ago


Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch online marketers.

We need someone who works quickly and efficiently, but takes pride in producing high-quality, error-free products. The right candidate is comfortable hanging around big spreadsheets, can ideate great ad creative in their sleep, knows SEM best practices like the back of their hand and is always excited about analyzing data to fine-tune campaign strategies. Google Adwords and Google Analytics are a big part of this job, and you'll be right at home working in both to discover actionable opportunities. Communication is key, so messages won’t sit in your inbox for long before receiving your well-crafted response.

You will:

  • Set and execute successful Google Ads and paid social media strategies
  • Spend time analyzing datasets to identify issues and opportunities for optimization
  • Conduct keyword research and build accounts from the ground up
  • Provide conversion rate optimization and landing page recommendations for client websites
  • Recommend ad spend and allocation to meet business goals
  • Conduct competitor research and leverage findings for our clients
  • Continually and systematically test bidding strategies, ad creative and copy, audience targeting and more
  • Develop advertising roadmaps and identifying project milestones
  • Work in a team setting, sharing and receiving information for other departments including SEO
  • Enjoy working with clients to understand their goals and exceed their expectations
  • Be self-motivated and able to manage time across several projects simultaneously
  • Master tools such as SEMRush, Google Search Console, Ahrefs, and more
  • Stay up-to-date with Google updates and industry trends

You should have some or all of the following attributes:

  • Minimum of 1 year managing Google Ads campaigns
  • Google Adwords Certified
  • Experience with Google Analytics
  • An understanding of Conversion Rate Optimization (CRO) best practices
  • Comfortable working with Microsoft Excel (and its Google counterpart, Sheets)
  • Experience working and communicating directly with clients
  • Impeccable attention to detail
  • Desire to innovate and identify new strategies to stay ahead of the curve
  • Love of process, organization and systems
  • A desire to work with data and track efforts to impact on revenue
  • Excellent analytical ability and the capacity to turn analysis into actions and deliverables that a non-technical person can understand
  • Strong, clear writing skills
  • The capability to work well independently as well as part of a larger project team
  • A love of problem solving - if you don’t know something but a client needs it, you will do everything you can to quickly figure it out

Work Location

Our office is located in downtown Raleigh. We offer a flexible work schedule, so you'll be able to work about 40% remote (home, coffee shop, etc) and 60% in the office with the rest of the team.

We are currently working remotely due to COVID-19. However, this is not a permanent remote role. When it becomes safe to return to the office, you'll be asked to work in our downtown Raleigh office 3 days per week.

Benefits & Culture

Go Fish Digital offers great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas to the table, and to work above and beyond our core hours of 8:00 to 4:00 each day when needed.

Go Fish Digital is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that when our team members can be their authentic selves at work, our community becomes more confident, creative, and productive.

Instructions for Applying

In addition to your resume, you must write a custom one-page cover letter. If the website you're using to apply doesn't allow you to attach a separate cover letter, combine it with your resume into a single document. This is extremely important, as you will not be considered without a cover letter. This ensures you can follow directions and have read all the way down to here. ?

We'll read your cover letter first, so really personalize it and let it showcase your personality and strengths. This should not be a stiff, boilerplate piece of writing. Be real, be yourself, and make us want to learn more about you. Stand out from the crowd!

(Seriously, we eliminate any applicant who doesn’t follow these cover letter instructions. Don't skip it.)

About the company

We’re a team of technical marketers and creative thinkers helping companies attract more attention online, build more traffic to websites, improve their reputations, and obtain more conversions. We have offices in both Washington, D.C. and Raleigh, N.C. Though we’re settled on the East Coast, we work with clients around the world.


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