Senior Digital Marketing Analyst

  • INTO
  • Fort Wayne, IN
  • Remote Only
  • Full-Time

Posted 12 days ago

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This is a remote position - occasional trips to Fort Wayne, IN required. The Senior PPC Analyst will execute and manage all tactical components of search engine marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-Per-Click (PPC). Working with Google, Microsoft, and various 3rd party ad networks, a senior analyst will create and place ads as part of holistic marketing campaigns. The senior analyst will also analyze the campaigns, make appropriate corrections and adjustments, and ultimately report the results to INTO and its clients. In addition to these responsibilities, the senior analyst will supervise multiple junior analysts. The senior analyst will also be responsible for testing, developing, and implementing new management tools and strategies at the account level as they become available.

Day-to-Day Responsibilities:

  • Comfortable with and expect to manage at least $150,000 in monthly advertising spend
  • Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
  • Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendors
  • On the front lines of implementing new digital marketing tools and strategies
  • Comfortable managing a team of senior and junior analysts and being held accountable for the performance of the related accounts.

Requirements

Senior Analysts are responsible not only for facilitating the long-term success of their own accounts, but also the development of their peers and of the organization itself. Because of these responsibilities, senior analysts have some combination of the following:

  • Demonstrated ability in hitting ROI goals for PPC clients spending 50k+
  • 3 to 5 years of digital marketing experience in SEM
  • Self-driven
  • Willing to participate in ongoing education and training
  • Able to comfortably interface with clients to deliver reports and updates, appropriately representing the business
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • The ability to do internal and external PPC account audits
  • Strong client management and reporting skills
  • A detail-oriented and organized approach to achieving objectives
  • Strong communication skills – clear and thorough, yet concise
  • Strong management skills and a passion for leadership.

Benefits

Increased expectations and responsibility also comes with benefits. Some of the key benefits offered to Senior Analysts include:

  • Work Remotely (Occasional trips to Fort Wayne, IN required)
  • Work your own hours
  • Pay commiserate with experience and performance
  • Close communication with business leaders – the opportunity to shape one’s own position in the organization
  • Apple Laptop for work and personal use
  • Access to cutting edge industry technology platforms

Job Type: Full-time

Salary: $60,000.00 to $80,000.00 /year

Experience:

  • Adwords Management: 3 years (Required)


About the company

Digital Marketing Agency

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