Senior Paid Marketing Manager (Ecommerce)

  • Level Agency
  • Pittsburgh, PA
  • Remote Only
  • Full-Time

Posted 22 days ago

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About You:

You live and breathe digital marketing. You are results-driven and are highly analytical. You are excited to develop foundational practices, execute tests, and share knowledge across teams. You will be energized by pursuing new ways of doing things, breaking the mold, in the service of exceptional client service and driving results. You thrive in a culture that is nimble, collaborative, analytical and creative.


Does this sound like you? If so, Level Agency is currently looking for an experienced and results-driven?Senior Paid Marketing Manager?(Ecommerce) to join our team and we can’t wait to meet you!


The ideal candidate has the ability to work remotely or in-office and will have a track record of success driving direct response results in Retail/eCommerce (specifically KPIs like Revenue, ROAS, and New Customer acquisition), which fits well with their results-driven and high-analytical nature. Always be learning. Always be optimizing.


About the Position:

The?Senior Paid Marketing Manager (Ecommerce) will be part of the agency’s cross-functional Ecommerce Team and will be responsible for seamless execution of Media strategy for Ecommerce portfolio and achieving client results. You will be reporting to our Ecommerce Media Manager and Ecommerce Team Lead and participating on our Media Center of Excellence. You will play an integral part in the continued growth of the agency's Ecommerce division and client success for our Ecommerce portfolio.


Your Impact:

Client & Financial Accountability:

  • Client SME & point person for Media day-to-day client facing responsibilities (recurring reporting/insights; client meetings).
  • Keeping media performance/pacing on track to exceed expectations and keeping Director/leadership in when looks at risk.
  • Working closely with Client Services & Director to ensure alignment with expectations (hours, results, etc).

Channel Management/Execution:

  • Acting Platform/Channel manager on key channels
  • Strong Paid Search and Shopping execution is a must
  • Channel mix combination of: Shopping, Paid Search, Display, Social, other
  • Media direction on prioritization/workflow and assignment to Media supporting team for execution
  • QA of Media/Channel work
  • Oversight for all audit/foundation channel work
  • Become SME for key Ecommerce-specific channels/tactics
  • Including Shopping and feed management

Team building/People Management:

  • Active participant in Ecommerce and Media team building & leadership
  • Keeping Leadership informed of key issues/opportunities
  • Mentorship and personal investment in employee growth

Strategic Planning & Management:

  • Key voice in Media planning for existing clients and shaping the Level Ecomm Media playbook
  • Partnering with Director to implement a consistent annual/quarterly planning process
  • Identifying risks/challenges/opportunities for client portfolio
  • Ensuring all channels follow Level/Channel best practices (or document planned exceptions to the rule)
  • Leading aggressive testing and advanced channel strategies for our Ecomm clients, leveraging for Level-wide application


Requirements

Skills:

  • SME in one/more digital marketing channels: Paid search (Google, Bing), Shopping/marketplaces (Google Merchant Center, Amazon), paid social (Facebook, LinkedIn), and/or display (GDN, DV360) advertising expertise
  • Exceptional data/analytical skills
  • Data-driven, analytical approach with a record of translating data to insights & actions
  • Exceptional attention-to-detail (for own work and QA’ing team work)
  • Account and relationship-management building skills
  • Demonstrated ability to manage a digital marketing strategy across multiple channels and ecosystems

Qualifications:

Required

  • 3+ years digital marketing experience in retail/eCommerce
  • Building, optimizing, and managing success within platforms against target KPIs that drive client ROI (direct response / performance marketing)
  • 2+ years hands-on Paid Search account management
  • Experiencing managing a mix of DR channels: Shopping, Paid Search, Paid Social, Display
  • Track record of exceeding DR goals
  • Demonstrated experience/proficiency with 3rd party bid/campaign management platforms (eg. Google Marketing Platform, Kenshoo, Marin, etc)
  • Demonstrated experience/proficiency(+) in data tools: Excel, Qlik (or a comparable visual BI platform like Mode, Tableau etc), Web Analytics, Marketing Analytics

Preferred:

  • Agency experience
  • Experience in supervisory/mentor capacity (leading and developing junior team members)
  • Shopping/Feed management hands-on experience (including experience with feed management platform like BigCommerce, Feedonomics, ProductsUp, etc)
  • Database management experience / SQL experience / other coding

Benefits

  • Competitive compensation
  • Performance reviews every six months
  • Generous PTO and Parental Leave policy
  • Ability to develop and refine skills with career advancement opportunities
  • Great medical benefits with the region's top plan
  • Simple IRA with 3% employer match contribution
  • Employee appreciation programs


The Company:

Level Agency is a leading full-service interactive agency headquartered in Pittsburgh seeking a Senior Paid Marketing Manager (Ecommerce). Previously #190 on the Inc. 500’s?Fastest-Growing Private U.S. Companies?and one of Pittsburgh’s?Best Place to Work, Level Agency delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the company

We founded Level in 2010 as a group of passionate, client-side marketing professionals, used to working in the trenches. Our mission: to fill the void of customer generation results in a world of agencies that just didn’t focus on ROI-driven digital advertising. Online marketing was subjective; ad creative was dictated by often mercurial biases of designers and audiences were determined by extemporaneous bursts of amateur psychology. Campaign efficacy was theoretical at worst and questionable at best. Correlation = causation ran rampant across marketing campaigns and conversations. KPIs were non-existent and/or guesswork. We turned digital advertising into a science. With concepts conceived in data, we develop and deploy campaigns that convert — serving the right message to the right audience, at the right time, for the right price. Our commitment to results and ROI drove us to become one fastest-growing companies in the country and the fastest-growing agency in our region.

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