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Senior Paid Media Specialist

  • 2U
  • Lanham, MD
  • Onsite Only
  • Full-Time

Posted 174 days ago

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What We’re Looking For:

The Senior Paid Media Specialist - PPC role is responsible for the day-to-day management of a diverse portfolio of digital media campaigns. This role will be responsible for managing a ~$1MM monthly media budget that spans across various social and display channels. She/he will be accountable for the paid media strategy, execution, and analysis for all programs under her/his portfolio. In addition, this role will have dotted line oversight over a small team of 1-3 digital media specialists & coordinators. 

Responsibilities Include, But Are Not Limited To:

Media Management

  • Manages a monthly budget ~$1MM of paid media spend 
  • Responsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Facebook, Linkedin, GSP, etc.)
  • Develops media plans & segmentation strategies across multiple paid media channels 
  • Work collaboratively with demand generation analysts to ensure each program is in line with its marketing investment goals 

People Management

  • 1-3 dotted line reports (Coordinators, Specialists)
  • Manages the day-to-day workflow for dotted line reports
  • Works alongside the manager to ensure all dotted line reports are working towards their professional development plan

Strategic Initiatives and Planning

  • Continually works on and/or owns cross-functional projects as designated by the leadership (ex. Creative analysis implementation, etc.)
  • Execution of the full lifecycle of testing new scalable prospecting driving opportunities & program growth plans (ex. FB alpha bid modifier, scaling a new channel, data science integration, etc.)
  • Responsible for moving the business forward, beyond BAU media management, through media innovation
  • Full ownership of a minimum of two large-scale strategic initiatives that has a portfolio wide impact on the business . 

Things That Should Be In Your Background:

  • 3+ years of experience in in-house or agency digital media management
  • Experience managing the media for multiple paid social and display channels such as Facebook, LinkedIn, Gmail, etc.
  • Experience in managing a portfolio of monthly media spend exceeding $500k
  • Working knowledge in marketing/analytics tools such as Google Analytics, Tableau, and Facebook Power Editor
  • Demonstrated analytical skills and data-driven approach to media
  • Bachelor's degree or higher 


About the company

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow

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