Posted 186 days ago
M&T Bank is looking for a Search Engine Marketing Rockstar to join the digital marketing team. We are open to a remote employee (within the United States), preferably in the Mid-Atlantic or East Coast. Office locations include Baltimore, MD, Buffalo, NY, New York, NY if looking to work from an M&T office or a hybrid option between remote and in-office.
The right candidate will help drive strategy and lead marketing activities focused within digital paid media (paid search, paid social) to effectively and efficiently target existing and prospective customers.
You are a performance marketer at heart who enjoys making data-driven decisions and implementing growth strategies based on establishing efficiency at scale. You also understand the importance of brand advertising to drive brand awareness and consideration and the connection with performance marketing.
You possess exceptional knowledge of and have hands-on keyword experience with paid search and paid social.
You have experience if improving efficiencies (ROAS, CPL, CTR, etc.) within your campaigns through optimizations you’ve made.
Day to day campaign management across Google Ads (search, display, video, etc.), Microsoft Ads, and paid social platforms including performance and budget management:
Media strategy and planning:
Work cross-functionally with digital analytics, creative, product, and digital marketing managers to ensure goals are properly being measured and achieved:
Always be learning and advocating paid digital media:
In-depth Knowledge of:
Education and Experience Required:
5 years of experience in managing paid digital media campaigns (paid search, paid social etc.)
OR, in lieu of a degree, a combined 9 years of education and work experience in managing marketing campaigns in a client or agency environment.
For more than 160 years, M&T has helped people and businesses manage their money and make sound financial decisions, so they can live better today and realize their goals for tomorrow. Whether you're buying a home, building a business, or broadening your career, find out how we're making a difference, every day, in communities throughout New York, New Jersey, Connecticut, Pennsylvania, Maryland, Delaware, Virginia, West Virginia and Washington, DC.
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