Strategic Campaign Manager – Search

  • Adtaxi
  • Denver, CO
  • Onsite or Remote
  • Full-Time

Posted 17 days ago

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Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.

Essential Functions 

The Strategic SEM Campaign Manager is responsible for the strategy, creation and optimization of our highest spending paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking and reporting. As part of our Search Engine Marketing Team, you will create new campaigns, conduct bid management and optimization, prepare reports and develop landing pages and keyword copy in support of advertiser goals.  Confidence, accountability and action-oriented attitude and habits are keys to success. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail. We’re also looking for candidates who are excited about a rapidly changing industry - and a sense of humor is a plus!

 


  • Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Bing, Adwords) across a variety of industries and utilizing various internal web-based systems
  • Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
  • Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
  • Provide proactive and strategic campaign recommendations on a regular basis
  • Implementing advanced campaign additions including RLSA, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Bing’s Universal Event Tracking
  • Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
  • QA campaigns before launching
  • Assess landing pages used in search engine marketing campaigns
  • Create campaign reports
  • Monitoring of new trends in Search and making recommendations to client-facing staff
  • Other duties as needed

Competencies & Skills


  •  Bachelor Degree or equivalent working experience
  • 3-5 years managing campaigns on Google Adwords and Bing Ads
  • AdWords certified (Analytics certification preferred)
  • Excellent verbal and written communication skills and a strong attention to detail
  • Extensive knowledge of Google Analytics or other third party analytics and optimization tools
  • Must have the ability to multi-task and work within firm deadlines
  • Must have the ability to interact with all levels of the organization
  • Prior experience with PPC and SEO management platforms
  • Proficiency in Excel
  • Strong quantitative skills
  • Agency experience or experience working with multiple direct response advertiser accounts
  • Basic html knowledge and experience with tag managers a plus
  • Prior experience with PPC and SEO management platforms
  • Knowledge of HTML and CSS


About the company

Adtaxi is a client-centric digital organization that brings passion, precision and sophistication to digital marketing. Leveraging the belief that people matter as much as the technology, we help customers solve complex marketing challenges with custom, performance-driven solutions.

LEARN MORE AND APPLY

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