Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More

By Kevin Klein | @kkwrites | Former PPC Hero

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.


  • Ever written ads for an 11-year-old? Might be time to dust off the ol’ ad copy handbook and see what it says about targeting children. [Advertising Age
  • It’s always news when Google gets put under a microscope by the authorities. [Search Engine Land]
  • Where were you when your conversions disappeared? [PPC Hero]
  • If you’re targeting the UK, with the World Cup right around the corner, you might want to be thinking about mobile optimizations. [EMarketer]
  • Microsoft announces its intention to provide a free Windows OS on small devices. [Acquisio]

And the latest from PPC Hero:

2018 AdWords Updates: Notes, Add-Ons & Optimize

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.