Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More

By Kevin Klein | @kkwrites | Former PPC Hero

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.



  • Ever written ads for an 11-year-old? Might be time to dust off the ol’ ad copy handbook and see what it says about targeting children. [Advertising Age
  • It’s always news when Google gets put under a microscope by the authorities. [Search Engine Land]
  • Where were you when your conversions disappeared? [PPC Hero]
  • If you’re targeting the UK, with the World Cup right around the corner, you might want to be thinking about mobile optimizations. [EMarketer]
  • Microsoft announces its intention to provide a free Windows OS on small devices. [Acquisio]

And the latest from PPC Hero:


The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.

It's Not a Circus, it's an Excel Extravaganza!

We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.