Below I have gathered PPC Hero’s four most visited and hopefully most valuable blog posts from October. Whether you’re a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of Pay-Per-Click. Enjoy!

  • Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has enabled advertisers to more aptly beat their competition! The four points to ponder are optimizing your account structure, creating relevant ads and relevant landing pages and finally bidding smartly.
  • Keywords can be disabled or labeled as “inactive” within your AdWords account for a plethora of reasons. In this post we explain why keywords can be labeled as “Inactive for Search” due to a low Quality Score. Your options are pretty well defined: increase your bid, increase relevance through optimization or just simply do nothing!
  • The Google Quality Score affects every search marketer on the planet. It is essential to have a good grasp on how the Quality Score works, and it’s important to know how the Quality Score does not work. In this post we explore and debunk four of the most common misnomers about the Quality Score. Implementing the wrong strategy within your campaign can hinder your performance and we want to make sure that this doesn’t happen to anyone!
  • In this post I’ve discussed the three most important components of the Google Quality Score. You’ll learn about whether one should move under-performing keywords or simply delete them, ways to get a higher click-through rate from your ad texts and three tips from Google themselves on how to optimize your landing page for optimal results.